Webmasters all over the world struggle with getting their websites ranked number one in search engines. Buying links to promote your website in Google and other search engines can be very effective to boost your rankings, but not all links are equal. There are a variety of metrics used to measure the effectiveness of a backlink and many online tools that can estimate the quality. Here are some reviews of online SEO tools I use to find the best backlinks for my websites.
One of my favorite tools is open site explorer by SEOmoz. Many webmasters these days are moving away from judging websites based on their PR. Often times low quality websites will have high PR, or webmasters will have dropped domains that still hold their PR. Open site explorer gives a totally new system of measuring the effectiveness of a potential backlink called domain authority. This score which is numbered 1-100 is based on a ton of factors including mozRank, mozTrust, linking root domains, number of total links, and many more other factors which when combined give a fairly accurate report of how much juice a domain has. They also have a page authority metric which gives a similar number up to 100 for how well a certain page will do in the Google search results. Detailed reports are given alongside of the authority as well. Important information such as amount of links, social media popularity, and trust scores are given. It even gives you a list of websites that are linking to that particular site so you can easily contact them about advertising opportunities. SEOmoz is quickly becoming one of the most trusted web master tools when checking how much juice a website has in the Google search results.
Another great SEO tool for link buying and management is Ziffen’s SEO suite. One of the best features of this online software is its link management abilities. Before finding this software I kept track of link purchases and exchanges in large Excel sheets. One major problem with this is I wouldn’t have any idea if the links were still up unless manually checked. This software checks and alerts you if the links you have purchased are still online, which makes link buying 100x easier. A great way to get free backlinks for your website is guest posting. Ziffen allows you to enter in a competitor’s website to see which blogs are linking to it. It then gets the contact page URL for that blog and outputs it in an easy to read format. This makes asking blog owners for guest posts as easy as 123.